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2020 résumé

ANTHONY CHANG

 pelossus@outlook.com  •  (206) 412–5513  •  Seattle, WA  •  in/pelossus 

An experienced marketing professional and part-time MBA student with proven success in marketing strategy, product management, branding, and developing business partnerships.

EXPERIENCE

Sinasoid – Director and Head of Marketing, 2015 – 2019

  • Led marketing strategy, business partnerships, artist relations, and new product R&D
  • Ran social campaigns netting 5x Instagram and 2x Facebook growth and engagement over first 24 months
  • Revamped and re-voiced brand across website and online presence to build credibility with target markets
  • Dramatically accelerated market adoption through business partnerships with industry leaders
  • Grew dealer network from 1 to 20+ to form core sales strategy and accelerate brand momentum
  • Implemented full CRM platform to analyze success metrics and improve customer satisfaction
  • Oversaw operations growth and coordinated purchasing, inventory management, and workflow
  • Managed competitor acquisition while segmenting and diversifying products to prevent cannibalization

Squatch Design Co. – Founding Member, Head of Operations, 2018 – 2019

  • Co-founded Sinasoid subsidiary to target market gaps with high end guitar accessories
  • Formulated marketing and sales plans to position Squatch as a premium, curated product line
  • Primed partnered media outlets for launch with marketing collateral and review packages
  • Designed all branding, grounded product look and feel, and set customer experience expectations
  • Pursued business partnerships to create co-branded Squatch products with instant sellout releases

RacerMate Inc. and FloScan Instrument Co. – Marketing Coordinator, Graphic Designer, 2013 – 2015

  • Pioneered social media and SEO initiatives to drive customer awareness and cement online presence
  • Worked directly with co-presidents to create marketing collateral emphasizing customer education
  • Rebuilt website from scratch with an updated UI and fully integrated eCommerce capability
  • Managed team of photographers, videographers, copywriters, and engineers in creation of new website content
  • Coordinated with sales director to create motivating sales and trade show materials

RainCityAmbience.com – Managing Editor, 2013 – 2016

  • Planned and executed detailed marketing campaigns with PR agents to promote artists of all levels
  • Managed a dozen writers, photographers, and reviewers highlighting the Seattle music scene

Zuma Sites – Marketing & Branding Consultant, Web Developer, 2012 – 2014

  • Provided comprehensive marketing, branding, design, and web consulting services to dozens of local businesses
  • Strategized with business owners to create beautiful websites and marketing material

EDUCATION
University of Washington
MBA 2022 – Michael G. Foster School of Business
BBA 2011, Marketing – Michael G. Foster School of Business
BA 2011, Design Studies – School of Art, Art History, and Design

SKILLS
Adobe Photoshop & Illustrator, Microsoft Office, WordPress, Volusion, Shopify, WooCommerce, MailChimp, Vextras, AdRoll, Trello, HTML

EXTRACURRICULARS
Tactical board and card gamer, sitcom fan, voracious reader, fantasy footballer, music critic, musician

REFERENCES + ADDITIONAL EXPERIENCE
Available on LinkedIn or upon request.

 
 

© ANTHONY CHANG 2020