ANTHONY CHANG
pelossus@outlook.com • (206) 412–5513 • Seattle, WA • in/pelossus
An experienced marketing professional and part-time MBA student with proven success in marketing strategy, product management, branding, and developing business partnerships.
EXPERIENCE
Sinasoid – Director and Head of Marketing, 2015 – 2019
- Led marketing strategy, business partnerships, artist relations, and new product R&D
- Ran social campaigns netting 5x Instagram and 2x Facebook growth and engagement over first 24 months
- Revamped and re-voiced brand across website and online presence to build credibility with target markets
- Dramatically accelerated market adoption through business partnerships with industry leaders
- Grew dealer network from 1 to 20+ to form core sales strategy and accelerate brand momentum
- Implemented full CRM platform to analyze success metrics and improve customer satisfaction
- Oversaw operations growth and coordinated purchasing, inventory management, and workflow
- Managed competitor acquisition while segmenting and diversifying products to prevent cannibalization
Squatch Design Co. – Founding Member, Head of Operations, 2018 – 2019
- Co-founded Sinasoid subsidiary to target market gaps with high end guitar accessories
- Formulated marketing and sales plans to position Squatch as a premium, curated product line
- Primed partnered media outlets for launch with marketing collateral and review packages
- Designed all branding, grounded product look and feel, and set customer experience expectations
- Pursued business partnerships to create co-branded Squatch products with instant sellout releases
RacerMate Inc. and FloScan Instrument Co. – Marketing Coordinator, Graphic Designer, 2013 – 2015
- Pioneered social media and SEO initiatives to drive customer awareness and cement online presence
- Worked directly with co-presidents to create marketing collateral emphasizing customer education
- Rebuilt website from scratch with an updated UI and fully integrated eCommerce capability
- Managed team of photographers, videographers, copywriters, and engineers in creation of new website content
- Coordinated with sales director to create motivating sales and trade show materials
RainCityAmbience.com – Managing Editor, 2013 – 2016
- Planned and executed detailed marketing campaigns with PR agents to promote artists of all levels
- Managed a dozen writers, photographers, and reviewers highlighting the Seattle music scene
Zuma Sites – Marketing & Branding Consultant, Web Developer, 2012 – 2014
- Provided comprehensive marketing, branding, design, and web consulting services to dozens of local businesses
- Strategized with business owners to create beautiful websites and marketing material
EDUCATION
University of Washington
MBA 2022 – Michael G. Foster School of Business
BBA 2011, Marketing – Michael G. Foster School of Business
BA 2011, Design Studies – School of Art, Art History, and Design
SKILLS
Adobe Photoshop & Illustrator, Microsoft Office, WordPress, Volusion, Shopify, WooCommerce, MailChimp, Vextras, AdRoll, Trello, HTML
EXTRACURRICULARS
Tactical board and card gamer, sitcom fan, voracious reader, fantasy footballer, music critic, musician
REFERENCES + ADDITIONAL EXPERIENCE
Available on LinkedIn or upon request.